What is Google's mission? How did Google begin?

Google's mission is to organize the world's information and make it universally accessible and useful. The first step toward fulfilling that mission came when our founders, Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users.
Google is a global technology leader focused on improving the ways people find and use information. We maintain the world's largest online index of websites and other content and, via our automated search technology, make this information freely available, nearly instantly, to anyone with an Internet connection.

Google primarily generates revenue by delivering relevant, cost-effective online advertising. Businesses use our AdWords program to promote their products and services with targeted advertising. In addition, the thousands of third-party websites that comprise our Google network use our Google AdSense program to deliver relevant AdWords ads that generate revenue and enhance the user experience.





Who are there competitors?

We face competition in every aspect of our rapidly evolving business,
particularly from other companies that seek to connect people with
online information and provide them with relevant advertising.
Currently we consider our primary competitors to be Microsoft and Yahoo.

A Competitor for Google Check this search engine..
http://beta.previewseek.com/
I feel this can be a competitor for google..

Applied Predictive Technologies (APT) is a company that makes
corporate predictive modeling software. This type of software
gathersand analyzes data and makes an assessment of the
business processes ofa company. It then models
predictions and decisions on what the next
steps the company should undertake.
Software like these enables you to
test certain decisions and projects and
provide possible results after
undertaking such tasks.

Here are some companies making similar products.
VEROS
http://www.veros.com/vmenu.php?p=aboutus
Netutive
http://www.netuitive.com/
Vanguard Software
http://www.vanguardsw.com/
Stone Analytics


How had they use Information Technology to there
advantage?

Before we can know about all the advantages of information technology, it is essential that we know what information technology is exactly, and why it has it come to play such a important
role in our daily lives. Today information technology involves more than just computer literacy;
it also takes into account how computers
work and how these computers can further be used not just forinformation processing but also
for communications and problem solvingtasks as well.Ourworld today has changed a great deal with the aid of
information technology.Things that were once done manually or byhand have now become computerized operating systems,which simply require a single click of a mouse to get a task completed.
With the aid of IT we are not only able to stream line ourbusiness processes but we are also able to
get constant informationin 'real time' that is up to the minute and up to date.
The significance of IT can be seen from the fact that it haspenetrated almost every aspect of our daily lives
frombusiness to leisure and even society. Today personal PCs,cell phones, fax machines, pagers, email and
internethave all not only become an integral part of our veryculture but also playan essential role in our day to day activities.With such a wide scopefor the purposeof this article we shall focus on the impact of the internet
in information technology
Globalization - IT has not only brought the world closer
together, but it has allowed the world's economy to become a single
interdependent system.
Communication - With the help of information technology,
communication has also become cheaper, quicker, and more efficient. We
can now communicate with anyone around the globe by simply text
messaging them or sending them an email for an almost instantaneous
response. The internet has also opened up face to face direct
communication from different parts of the world thanks to the helps of
video conferencing.
Cost effectiveness - Information technology has helped to
computerize the business process thus streamlining businesses to make
them extremely cost effective money making machines
Bridging the cultural gap - Information technology has helped
to bridge the cultural gap by helping people from different cultures to
communicate with one another, and allow for the exchange of views and
ideas, thus increasing awareness and reducing prejudice.
More time - IT has made it possible for businesses to be open
24 x7 all over the globe. This means that a business can be open
anytime anywhere, making purchases from different countries easier and
more convenient. It also means that you can have your goods delivered
right to your doorstep with having to move a single muscle.
Creation of new jobs
- Probably the best advantage of information technology is the creation
of new and interesting jobs. Computer programmers, Systems analyzers,
Hardware and Software developers and Web designers are just some of the
many new employment opportunities created with the help of IT.

How competitive are they in the market?


Market is the most important part of a campaign to affiliate marketing.
You'll never have your work and functioning, if you spend time
conducting extensive research and analysis Your market or subject. Your
campaign will be based on a set of keywords. If you do a search on
Google, MSN or Yahoo, for example, the behavior, you type the words in
the search box are the "keywords" and "sentences". The franchisee
should be as important to find more search results, or demands, but low
supply or low number of search results because this is your
competition. This is where you must use keyword research tools, and
there are free and pay to use those for you. FirstThe decision on the
case on the market, a step back and try always, a question that you
have some knowledge or experience on the selection. There should be at
least a topic that interests you or are passionate about. Also, try to
find keywords that get 350 searches per month. This is a good start. It
is important to keep the number of competing web pages small. The lower
the number, the easier it is to reach that rank for that keyword.

What are google new services do they offers.

• AlertsGet email updates on the topics of your choice
• Blog SearchFind blogs on your favorite topics
• Google ChromeA browser built for speed, stability and security
• DirectorySearch the web, organized by topic or category
• ImagesSearch for images on the web
• NewsSearch thousands of news stories
• ScholarSearch scholarly papers
• Web SearchSearch billions of web pages

What google makes so unique?

Needless to say, it all adds up to a lot of Google on the brain. Google, at the moment, is held up as the gold standard of software companies. They have achieved massive success and are the company almost every developer wants to work for. Ask someone in the software industry which company they want to emulate and they will likely say Google.Obviously, if it was easy to emulate Google, everyone would have done it or would be doing it by now. The more I think about Google, the more and more I think it is going to be impossible to emulate them. Certainly you can steal some of their ideas and what they’ve pioneered and put it to use in your company, but outright copying Google is going to be near impossible.Having touched on Google’s corporate culture, let’s look at something else that makes Google even more unique: how it grows.One thing that has become evident to me is that Google grows in an organic fashion, unlike any other company I know of. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense, as far as I can tell.Let me elaborate on this. Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads come in. It’s beautiful.Needless to say, it all adds up to a lot of Google on the brain. Google, at the moment, is held up as the gold standard of software companies. They have achieved massive success and are the company almost every developer wants to work for. Ask someone in the software industry which company they want to emulate and they will likely say Google.Obviously, if it was easy to emulate Google, everyone would have done it or would be doing it by now. The more I think about Google, the more and more I think it is going to be impossible to emulate them. Certainly you can steal some of their ideas and what they’ve pioneered and put it to use in your company, but outright copying Google is going to be near impossible.Having touched on Google’s corporate culture, let’s look at something else that makes Google even more unique: how it grows.One thing that has become evident to me is that Google grows in an organic fashion, unlike any other company I know of. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense, as far as I can tell.Let me elaborate on this. Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads come in. It’s beautiful.

How competitive are they in International Market?

Having studied Google abroad somewhat significantly, I believe this article provides a very naïve view on Google’s success abroad. Absolutely, Google, as any American company, needs to be extremely aware of the impression they make when entering foreign grounds, as the risk as being seen as arrogant – the ugly American – is omnipresent. And, yes, Google should continue to grow their in-country teams significantly in order to best overcome cultural and sales hurdles and take advantage of unique opportunities and the gigantic world market that is growing at a quicker pace than the U.S. market. Recent stats point to European e-commerce in a position to surge past U.S. e-commerce.

Yet, don’t attempt to fool anyone here: Google has enormous international market share. Though I’m on a plane and not able to access these stats immediately, I believe that Google has approximately a 10-point higher share of search in Europe than they do in the States. I attended an online and multi-channel retail conference in London earlier this year, and Google was constantly mentioned, and never in a bad light. I am attempting to arrange a dinner in Paris later this year or early next with top French e-commerce companies, and Google is the likely sponsor, due to their relationship with the French agency that I am in contact with and their relationship with the likely invitees. Google is dominant in most countries, with their distant following to Baidu in China and the Russian example in the article notable exceptions.

In the UK, Amazon.com and eBay have also taken off after some early slips and command a dominant share of the market. Of course, they face hurdles, most notably eBay’s fraud and trust problem, but these American brands have also experienced tremendous success abroad. And there are other huge hurdles across Europe, such as Germany’s reliance on non-credit card payments and their language and cultural barriers. The European Union is still quite segmented, and pan-European plays will rarely be successful. Yet, the world continues to flatten, and American brands can have success abroad with fewer hurdles as can international brands have success in the States.

Google has had success with other products abroad, most notably its Orkut social network which has bombed domestically to its MySpace, Facebook, and LinkedIn brethren, yet has taken off in huge countries such as India and Brazil. So, sure, Google should be sensitive to cultural sensitivities and will face different regulatory environments abroad, but the truth is that Google has been remarkably successful internationally in large part due to the international word-of-mouth generated by their product and feature set.

Case # 2 Global Warning

Global warming is the increase in the average temperature of Earth's near-surface air and oceans since the mid-20th century and its projected continuation. Most of the observed temperature increase since the middle of the 20th century was caused by increasing concentrations of greenhouse gases, which results from human activity such as fossil fuel burning and deforestation. Global dimming, a result of increasing concentrations of atmospheric aerosols that block sunlight from reaching the surface, has partially countered the effects of greenhouse gas induced warming.




Effects of Computers to the people
•The state of knowledge of global warming will be presented and two aspects examined: observational evidence and a review of the state of computer modeling of climate change due to anthropogenic increases in greenhouse gases. Observational evidence, indeed, shows global warming, but it is difficult to prove that the changes are unequivocally due to the greenhouse-gas effect. Although observational measurements of global warming are subject to "correction," researchers are showing consistent patterns in their interpretation of the data.

•Since the 1960s, climate scientists have been making their computer models of the climate system more realistic. Models started as atmospheric models and, through the addition of oceans, surface hydrology, and sea-ice components, they then became climate-system models. Because of computer limitations and the limited understanding of the degree of interaction of the various components, present models require substantial simplification. Nevertheless, in their present state of development climate models can reproduce most of the observed large-scale features of the real system, such as wind, temperature, precipitation, ocean current, and sea-ice distribution. The use of supercomputers to advance the spatial resolution and realism of Earth-system models will also be discussed.

Effects of Computers in a certain Company in our Planet
As our technology grows and more people using computers and it can cause so much heat to our planet. In any company computers are more important. Data center in a company is used to facilitate computer systems and associated components, such as telecommunications and storage systems.
It generally includes redundant or backup power supplies, redundant data communications connections, environmental controls (e.g., air conditioning, fire suppression) and security devices. IT department in a company is a major source of negative environmental impacts. The best way to reduce heat in our planet is to less consume of power because the IT is the biggest consumer of power.

According to Senior Editor Stephanie writes that Data Centers consume between 1.5% and 3% of all the power generated annually in the United States. A certain Company called VistaPrint, where the IT departments does manage its data center facilities, discovered that its electric bill was projected to skyrocket if the company, which sells custom printed products online grew as predicted. Data Centers of VistaPrints hosted by "Cable and Wireless". The use of "hydro power" provides a renewable lower-emissions of source electricity. The company replace its blade servers with virtual machines that use more server capacity and consume less power.

The Green Advantage
First and foremost, green IT is a help to the environment. The use of them reduces the already big pile of e-waste. For instance, a simple move of replacing fluorescent bulbs with energy-efficient lights will lessen the number of burnt bulbs dumped into landfills. How? Well, high-efficiency light bulbs tend to last longer which means they require lesser replacements.

Green IT helps you save money. Most Eco-friendly technology devices are energy- efficient which means that they consume lesser energy. And in a business, that translates to less electricity to pay for.

The first two benefits leads to this third benefit. This refers to personal fulfillment. Knowing that you have helped save the planet while earning something out of it is a very wise move that creates a sense of nobility and fulfillment.

The Data center Server that Consume Less Energy
- Start-up server maker SeaMicro today unveiled a new low-power server that promises to slash power costs for companies running large Internet services and cloud computing platforms. SeaMicro’s multi-core x86 server runs on Intel’s low-power Atom chips, whose energy efficiency has made them the processor of choice for many mobile phones and laptops.



Case # 3What is Facebook

What is Facebook?


Facebook is a social networking website that was originally designed for college students, but is now open to anyone 13 years of age or older. Facebook users can create and customize their own profiles with photos, videos, and information about themselves. Friends can browse the profiles of other friends and write messages on their pages.

Each Facebook profile has a "wall," where friends can post comments. Since the wall is viewable by all the user's friends, wall postings are basically a public conversation. Therefore, it is usually best not to write personal messages on your friends' walls. Instead, you can send a person a private message, which will show up in his or her private Inbox, similar to an e-mail message.

Facebook allows each user to set privacy settings, which by default are pretty strict. For example, if you have not added a certain person as a friend, that person will not be able to view your profile. However, you can adjust the privacy settings to allow users within your network (such as your college or the area you live) to view part or all of your profile. You can also create a "limited profile," which allows you to hide certain parts of your profile from a list of users that you select. If you don't want certain friends to be able to view your full profile, you can add them to your "limited profile" list.

Another feature of Facebook, which makes it different from MySpace, is the ability to add applications to your profile. Facebook applications are small programs developed specifically for Facebook profiles. Some examples include SuperPoke (which extends Facebook's "poke" function) and FunWall (which builds on the basic "wall" feature). Other applications are informational, such as news feeds and weather forecasts. There are also hundreds of video game applications that allow users to play small video games, such as Jetman or Tetris within their profiles. Since most game applications save high scores, friends can compete against each other or against millions of other Facebook users.

Facebook provides an easy way for friends to keep in touch and for individuals to have a presence on the Web without needing to build a website. Since Facebook makes it easy to upload pictures and videos, nearly anyone can publish a multimedia profile. Of course, if you are a Facebook member or decide to sign up one day, remember to use discretion in what you publish or what you post on other user's pages. After all, your information is only as public as you choose to make it!





What are the Advantages and Disadvantages of Facebook?

Advantages

1. Facebook is social software. Which is the reason why Facebook and Myspace are appealing to adolescence and university students. These students all the time correspond or communicate explicitly concerning their lives, estimation or opinion, interests, and academics.

2. Facebook provides us the chance to choose what you desire to share, and what you don’t need to impart, and what you desire to impart with chosen associates.

3. The building of Facebook appears over time. Clients or users can make groups and conversation or discussion topics. This assemblage or group can cultivate, or be gone alone to pass away, depending on the clients or users and their involvement.

4. From the young people and university students’ perspectives not utilizing Facebook are “social responsibility or liability”. A few professionals not possess an online presence or attendance can be career liability.

5. Facebook a one-stop shop or supermarket for imparting blogging, media, calendaring, communicating, sharing ideas or information and others. Facebook can provide “Cooperative Extension” abilities or capabilities to work together and construct our networks in a single place by giving one place without difficulty, imparting ideas or information and discuss subject or topics of interest.

6. Facebook brings jointly more than a few online apparatus. Furthermore to being capable to impart ideas or information and pictures, you can append applications few examples are: Flickr , del.icio.us, Twitter, your blog, news feeds to your Facebook home.

7. Facebook is mobile phone. Containing Facebook on your mobile maintains you up to date with posts, statuses, and deliberations. These aspects, similar to others are optional.

DISADVANTAGES

Affecting Relationships
Talk about long distance relationships, Facebook would be the one answer friends, family and lovers can count on. Though conducted on a distance, the system can still connect relationships right that very moment. But because relationships are built and strengthened just because of an Internet site, it tends to become weaker and it supports less emotional and most especially physical contact. Some relationships tumble down due to facts like these.

Affecting Emotions
Because Facebook adapts a free-flowing information environment, some uses it to target on other's emotional depression. Others send out procrastination just to bring down a specific person or even bully a student in the lower years. Targeting the emotions may cause a negative attitude towards a person's social relationship, physical activity, and academic issues.

Affecting Industry
Even if the system overflows with so much advantages that one can be joyful of, there are still numbers of flaws that one can pinpoint. Internet industry is greatly affected by sites popping out to render a technical community. This is where the rivalry starts. The crowding is also becoming an issue. The program is considered as a negative diversion especially to the schooling industry, affecting students to divert their attention.

Affecting Privacy
Cyber stalking is one thing. Barging into someone's privacy is another. Come to think about it, cyber stalking and invading one's privacy goes hand in hand. A person who is engaged in cyber stalking tends to know everything about a person and uses it first hand. A lot of a user's personal information is so accessible that almost everyone, even those who know you but you don't know of, can view it.

Superficiality
There are those who would want to be recognized as someone even in the Internet society. But thanks to sites like Facebook, some are already being characterized superficially because of the user's identification of their personal favorites. It's like being one with the world and being one with the trend without forming any kind of identity that one can point out to be unique.

What are the characteristic of facebook, why many people engage in this site?

The following are some common characteristics that are having lots of success with Facebook:

• Facebook doesn’t begin the conversation, it enhances it – If you’re a new or low profile brand looking to increase awareness, Facebook can be a great way to do it. But it comes with extreme diminishing returns, and this goes double with brands that are already well established. They don’t operate their Facebook endeavors in a bubble, but rather as a tool to maintain engagement.
• They are non-interruptive – Think about all the times you have non-marketing oriented folks tell you why they are on Facebook. I’ll bet more often than not, you hear something to the effect that “it’s a great way to keep in touch with friends and family”. At its core, Facebook is a communication medium. As a marketer, you ultimately either enhance or diminish its effectiveness.
  
• They integrate multiple social medium– Perhaps I’m overstating this, but trying to silo your social endeavors diminishes engagement. But we all know silo-ing an operation is part and partial to large organizations with many moving parts. Be that as it may, we should remember users don’t silo their personal operations. It’s not like people exclusively either use Twitter or Facebook. They may be using both. Larger brands that appear to be successful in social media act the same way. The messaging across all mediums is consistent, and they promote the mediums across each other.
• They don’t strive for 1:1 communication, but they are active – Anyone who has worked in a social media program can attest to the fact that social media users have a keen eye for BS (for lack of a better expression). They know when they are being had, as well they should since spammers have run rampant in this realm since the word go. Fortune 500 brands don’t attempt to create 1:1 relationships A. because it’s not feasible and B. It would appear fake. Rather, they maintain communication (even if it is updating status) but do so without passing it off as something it isn’t.
  
• They use Facebook to create evangelists – Badges, apps, fanpages…all of these things are ways to turn your existing base into your own built in brand evangelizing army. For a large brand, the value to having a ‘friend’ on Facebook isn’t that one friend…it’s the 120 or so friends that friend happens to have. This is where the real power of all social media arises. Facebook is an excellent branding tool because these users WANT to tell their friends what they are interested in if you let them. This principle appears to be at the core of any successful large brand campaign on Facebook.
  

Can you use facebook in E commerce?

-For me "Yes" facebook can really use in E commerce because of we say E commerce it talks about selling goods and buying goods and services on the internet and also it consist primarily services over electronic system such us the computer networks, and facebook is a a socioal networking that connects people with friends and work and as we all know people use facebook..




How important facebook today?


hmmmppppp....Facebook today is very important not just for friends, pages,groups and events as well it is very essential to consider it when social media marketing.Facebook help us especially if we have a business and it can used in E commerce.

Google has some fresh competition: a pair of startups aiming to improve on its immensely popular recipe for serving fast, relevant search results untainted by pay-for-placement listings.